Analytics in Action
Data isn't abstract. It's the daily pulse of your business. Here is how different teams use analytics to drive action.
SMB Performance Tracking
For business owners who need to know 'Are we winning?' at a glance.
The Challenge
Data is scattered across bank accounts, Stripe, and Excel sheets. No single source of truth for cash flow or daily sales.
The Solution
A consolidated executive dashboard showing Cash on Hand, MRR (Monthly Recurring Revenue), and Burn Rate.
Marketing & Growth Analytics
Connecting ad spend to actual revenue, not just clicks.
The Challenge
Google Ads reports clicks, Facebook reports impressions, but the CEO asks 'How many customers did we get?'.
The Solution
Full-funnel visualization tracking the user journey from Ad Click → Website Visit → Lead → Sale.
Sales Team Dashboards
Gamifying sales performance and tracking pipeline health.
The Challenge
Sales reps don't update CRM because they don't see the value. Managers lack visibility into next month's revenue.
The Solution
Real-time leaderboards and pipeline velocity charts displayed on office TVs or Slack channels.
Executive Reporting
High-level strategic overviews for board meetings and investors.
The Challenge
Spending days manually creating PowerPoint slides for the monthly board meeting.
The Solution
Automated PDF reports generated on the 1st of the month, highlighting key variances and strategic risks.